The Ekos Crisis Mode webinar series kicked off on April 27, 2020 with “Marketing During a Crisis,” presented by Ekos VP of Marketing Christina Kyriazi. You can find the video recording of the webinar below along with a brief summary of the content. This session was packed with tangible takeaways and ideas, so be sure to give it a watch.
As of the day of the presentation, 95% of Americans were under some form of stay-at-home order due to the coronavirus pandemic. The negative impact on the beer industry has been unprecedented, but there is still opportunity to sell products to consumers – if only in new, innovative ways.
With demand for alcohol delivery or curbside service skyrocketing over the last several weeks, breweries and other craft beverage companies who can quickly adapt their services will be able to recover some of their lost sales due to closed retail locations.
3 Key Steps to Adapting
In this session, Christina Kyriazi of Ekos details the three key steps to adapting: selling products outside the taproom; connecting with customers on social media; and coming up with creative campaigns to get online sales coming in. Tips include how to get started with online sales, how often to post on social media, types of content to post on social media, ways to get return visitors, and much more. Want to know the five keys to marketing success? We cover that, too!
How to Create a Marketing Plan
Plus, we know that many folks out there have never created a marketing plan, either because they’ve been successful without one or simply haven’t had the time or manpower to dedicate to it. We get it, but right now is not the time to let your marketing strategy fall by the wayside. We give you some basic steps for creating a marketing plan that can grow and adapt as you do.
Finally, we look toward the future to contemplate what the world might look like in the coming weeks and months and the ways craft producers can plan for re-opening.