Selling Outside the Taproom: A Webinar for CA Brewers

Marketing and online sales strategies

The past few months have illuminated the importance of selling beer outside of the taproom. Even as restaurants and taprooms reopen, it won't be an immediate return to normalcy. Ecommerce for breweries is here to stay. In this webinar, we share trends in ecommerce, tips for maximizing online sales, and how to reach new and existing customers with creative marketing tactics. San Diego's Societe Brewing provides a firsthand account of reaching customers during COVID-19 and the growing importance of driving an efficient operation and building strong team morale.

Watch the webinar, which was recorded live on June 2, 2020, on the California Craft Brewers Association website. Please note that your CCBA member login is required.