The new normal
Many communities are beginning to reopen after COVID-19 closures, but businesses are still in a state of limbo as they adjust to changing regulations and new customer expectations. Wineries must figure out how to reopen safely, retain current customers, and reach new ones using traditional and non-traditional methods. In this presentation during the Washington Wine Institute's annual meeting, Ekos VP of Marketing Christina Kyriazi shares why marketing should be a vital part of your winery's strategy for 2020. This webinar covers creative marketing ideas and trends from the crisis, how to apply key learnings from COVID-19 to your business, and tips for reopening with a renewed sense of focus.