An analysis on tech adoption of 1,500 craft breweries and cideries
Running a brewery or cidery is hard work — managing staff, sourcing ingredients, creating a best-in-class product, running a taproom, and coordinating sales — just to name a few. But this year has presented more challenges like COVID-19, changing consumer expectations, and increased market saturation. With the uncertainty and chaos, these three realities are still abundantly clear:
We see the value in technology but wanted to better understand how the industry is embracing new solutions. To learn more, Ekos analyzed the tech stacks of 1,500 breweries and cideries across accounting, point-of-sale (POS), ecommerce, customer relationship management (CRM), internal communication, and overall business management. Our analysis reinforced some things we already knew but also illuminated new challenges and opportunities for craft producers who want to not only survive, but thrive.