The Rise of Seltzer: A Brief Guide for Brewers

So, you’re thinking of adding hard seltzer to your brewery’s product lineup. Or maybe you’ve been seeing all the hype over seltzer and waiting for it to blow over. At the risk of spoiling the content in this guide, we’ll tell you this: hard seltzer isn’t a fad. And it’s not going anywhere.

This concise guide will tell you what you need to know about how hard seltzer is performing in the market and what factors to think about if you decide to start producing it at your facility. Specifically, we cover the basics regarding:

  • Hard seltzer industry stats
  • Seltzer success stories
  • Tips for compliance and tracking production data
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