The wine industry is facing tremendous challenges and opportunities for growth in 2021. Tune in to hear from Rob McMillan from Silicon Valley Bank and Paul Leary from Assemblage Strategy Group about the industry trends and how wineries can embrace change to propel future growth. The webinar will be a mix of research (with the latest insights from SVB and Ekos), along with a conversation about what’s happening in the industry and what wineries can do to succeed this year. We’ll focus on four trends:

• Increase in ecommerce and online sales
• Changing consumer behavior
• Growing importance of technology
• Industry consolidation