July 10, 2026
THC-Infused Drinks: What the Data Says About Consumer Demand
The craft beverage industry has spent years watching hard seltzer rise and plateau. Beer sales have softened. Even spirits are down. What’s filling the gap? For a growing number of consumers and breweries alike, the answer is THC-infused drinks. THC beverages have moved from smoke shops and dispensaries into grocery stores, liquor chains, and music […]