The majority of the wine you drink likely comes from a glass bottle. Heavily rooted in tradition, wine packaging is pretty standard across the wine industry because of the stricter packing options. In comparison to beer, which can be sold in any quantity, the Alcohol and Tobacco Tax and Trade Bureau (TTB) only allows wine to be sold in specific sizes. 

Historically, you’d be able to package wine in any of the following sizes:

Although these options provide winemakers with quite a bit of variety, a few sizes that are popular among consumers were not included. As of December 29, 2020, the TTB introduced three additional sizes: 200 ml, 250 ml, and 355 ml.

Why Is This Important?

With the new sizes, winemakers can appeal to individuals by offering their products in some of the most sought-after sizes amongst consumers. According to WICresearch’s consumer preference surveys, 250 ml is the most popular single-serving size that allows consumers to drink responsibly and have better portion control.

The new 355 ml size means that winemakers can now package their wine in a traditional 12 oz beer can — providing consumers with a glass-free option that makes transporting and enjoying a glass of wine a much easier process. Not only are aluminum cans well received by consumers, but they’re also easier for winemakers to source and typically cost less than their glass counterparts.

By adding new packaging sizes for the wine industry, the TTB is helping to drive economic growth and increase the reach of the wine industry.

Alternative Wine Packaging Options

With new options available, many wineries are looking for new, innovative ways to package their wine for consumers. While glass bottles aren’t going anywhere anytime soon, there are plenty of ways winemakers can meet the growing need for convenience and portability that a corked glass bottle can’t provide. If you’re looking for a way to increase penetration in the market, here are a few alternative wine packaging methods you can try.

Aluminum Cans

Cans have been a popular packing option in the alcohol industry for many years — but mainly for beer. With the updated packaging sizes, wine lovers can now enjoy a cool crisp bubbly straight from the can. Aluminum cans make a great packing option for winemakers for a few reasons:

Boxed Wine

Although boxed wine used to get a bad rap, it’s increased in popularity in recent years. A wine box features an air-tight bladder inside a cardboard container that dispenses wine — making it easy to use the same box across multiple drinking occasions. Along with its ease of use, boxed wine offers:

Plastic Bottles

If you’re not quite ready to give up the look of a traditional wine bottle just yet but are looking for alternative packaging options, you may want to try plastic bottles. While they won’t have the same elegance that a glass wine bottle offers, they achieve the same appearance without the hassle of glass. Plastic wine bottles provide consumers:

While aluminum cans, bag-in-a-box wine, and plastic bottles are the most popular forms of alternative packaging for wine, there are other non-traditional packaging methods you can opt for as well, such as paper bottles, flax bottles, and flat bottles. But in most instances, these three innovative packing methods will make your product more accessible for consumers, expanding your brand’s reach in the market.