Recently Ekos hosted a week of FREE daily webinars about strategies and best practices for craft producers during the COVID-19 pandemic.
Each day, we covered a different topic — from ecommerce to finance to marketing — in a short one-hour webinar. Leaders from Ekos were joined by industry guests and provided actionable tips and strategies that you can implement in your business.
This series is open to everyone in the industry, so invite your co-workers and friends to view the recordings on our YouTube channel at the links below!
Schedule
Marketing During a Crisis
As a result of COVID-19 shutdowns, craft producers can no longer rely on retail locations to make ends meet. The way you market yourself and your products is now more important than ever. Vice President of Marketing at Ekos, Christina Kyriazi, shares four key steps breweries, cideries and wineries can take to break through the clutter and get products into the hands of eager customers.
Ecommerce During a Crisis
The craft beverage industry has been slow to adopt ecommerce, but the coronavirus has forced producers to think creatively about how to sell products online. In this session, Landon Funsten from Ekos is joined by Craftpeak, a website-building and ecommerce platform for craft producers, and Bearded Iris Brewing to share tips for starting an ecommerce business, how to stand out, and strategies for success.
Ekos Tips & Tricks
Now that tax deadlines have been extended, there is more time to get everything in order. If you’re an Ekos customer who needs a refresh on generating tax forms in our system or a prospective Ekos customer who is curious about how the software works, this webinar is for you! Taryn Rossi, Manager of Customer Success walks through how system tags are used, where to apply them and how to generate tax forms.
Finance During a Crisis
Amid the chaos, uncertainty, and the big scary numbers folks are laying out on the future of craft, a different conversation is happening among our inner circle. In this presentation, we explore both short-term and long-term opportunities for shoring up weaknesses and rebuilding the P&L for profitability in a post-lockdown world. Insight brought to us by Chris from Small Batch Standard.
Overcoming a Crisis
We’re bringing together brewers to discuss how changes made today will affect the industry in the future. Will the alcohol industry embrace ecommerce and direct-to-consumer models? How will makers change their health and safety practices? What are the essential roles needed for reopening? Leaders from Wormtown Brewery, Weldwerks Brewing Co, Ratio Beerworks and Societe Brewing Co discuss these questions and more in a round-table style format.
Additional Resources
Beer Marketing in a Crisis: Ideas for the Craft Beverage Industry
Driving Revenue to Your Craft Beverage Business During COVID-19
How to Start and Market Drive-Through Alcohol Sales
How to Start a Local Alcohol Delivery Program
Financial Relief Resources for Craft Beverage Businesses During COVID-19
